Promoting your business offline and generating sales is as easy as ABC. With proven Offline Marketing Strategies, you can generate more sales than online sometimes. It’s just about doing the right thing in the right way.
Here are some low-cost Offline Marketing Strategies that can tremendously increase your sales:
- Word of Mouth Marketing
Have you preached your business/product to someone today? A lot of entrepreneurs are mute and too cold about their business. Successful entrepreneurs are passionate about their businesses. They unapologetically tell people about what they do. How can you get patronage when your business is unknown to the public. Here is a FREE way to market your business or product to a potential customer.
Set a goal for yourself; daily, weekly, and monthly. For example, Today, I’ll meet with five new people and introduce my business/products to them, recommend a product for them, and get their contact.
2. Free Publicity
Media stations are always looking for interesting stories. I have been on the radio station twice for FREE, sharing my story and using the opportunity to promote my business. You can contact a presenter in your local newspapers, radio stations, and television stations and provide interesting facts about you, your products, and why you started your business.
3. Business Card
Your business card is your presence that you left with your customer or targeted customer. Let’s say you met some group of people and you introduced your business to them; drop your business card too. Your business card will serve as a reminder for them each time they see it. Getting a business card is good but getting a simple and attractive business card is great. Make sure your business card is always with you because you can meet new people anytime. Depending on your location, the card design, and the quantity, it can cost about N7,000 – N15,000.
Do you need a good graphic designer for you logo design, business card, flyers and any customized items? I recommend TST Creative
4. Flyers
When it comes to offline marketing, flyers have been effective in time past and are still pretty much effective now. Get a good graphic designer to help you with a simple and attractive design for your business, print it out, and share it. Target the places people often visit around you like restaurants, hotels, shopping malls, and other places where there are lots of activities; drop a few flyers at their reception. Some might reject it but don’t give up.
Do you need a good graphic designer for you logo design, business card, flyers and any customized items? I recommend TST Creative
5. Free Online Marketing Place
There are some free online platforms you can use to sell your products, e.g Jiji.ng and Facebook marketplace. Register and create your business page with them and start selling for FREE.
6. Display Marketing
Pasting your business poster or sticker at strategic places in your local area. You can get stickers and seek the permission of commercial drivers to help you place them on their cars; imagine how many people will see them daily.
You can make customized jotters and T-shirts and share them as a gift to your customers. Imagine your customers wearing the shirt around once a week and how many people will see it.
7. Low-cost Media Promotions
Leverage local newspapers, radio stations, and television stations to promote your business at a low cost. You can pay for advert space in the newspaper. This will put your business in front of the newspaper readers. You could get a jingle and then visit your local radio station to help you with the advert at a low cost.
8. Organize Offline Training
You could organize free or affordable training for people, in which they will pay for the certificate but let the training be impactful and worth it. By doing this, you’re building your audience and reputation. Through that, you can get more contacts to which you can sell new products in the future.
9. Sponsored Events
When you notice any upcoming events around your local area, you can meet the organizers and share with them your intentions to be among the co-sponsored of the event. It will bring more awareness to your business and you can also ask them about using some of your products as souvenirs.
10. Networking
Networking is important in business. There is this popular quote “Your Network is Your Networth”.
You have to learn how to network with people who matter to your business. Join clubs, business groups, and associations that attract prominent business people. Network with people that are above you in the business, network with people that are below you in the business, then network with people that are outside your business but matter to your business.
Join their groups, attend their meetings and parties, and do what will make you relevant to them.
11. Free Products or Services
Organizing giveaway with your products is an excellent low-cost marketing strategy.
Radio and television stations are always looking for free products they can give to their listeners and viewers. You could offer to donate free products in exchange for advertisements and publicity about your business.
Give your product to prominent local, regional and national individuals for free. If they like it, they will use it, tell others about it, and maybe even endorse it formally.
In Conclusion
Everything shared here are proven Offline Marketing Strategies for small business. Whether you have a physical office or not there are more than half of the listed strategies above that you can apply to grow your business.
Your business can do well too online, Let’s strategize on how your business can do MUCH MORE BETTER & GO GLOBAL.
Is your business facing any challenges? Join us on our telegram group, let’s lets figure out the smartest and fastest solution to it.
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