When it comes to creating brand recognition, driving sales, and building client relationships, there isn’t a more powerful digital marketing tactic than email marketing.

Here is why email marketing is important for your business,  even though social media platforms are so widely available, studies show that despite the growth of social media, 44 percent of users check their emails for brand promotions, whereas only four percent go to social media platforms for ad campaign details.

According to research, approximately 61 percent of email subscribers would like to receive promotional marketing emails every week and about 83 percent of customers spend more on a brand from which they’ve received web email marketing communications.